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What Was Neymar’s Boot Celebration All About?

Neymar's Boot Celebration

Everyone has been talking about it today; Neymar’s boot balancing celebration following his opening goal in PSG’s game with Amiens in the French League Cup. Rather than your standard fist pump or knee slide, Neymar decided to take off his right boot and balance it on his head.

The question now is why did he do it? Was it an inside joke or a marketing play? As it stands, we don’t have a definitive answer. But no matter how you look at it, this was a real winner for Nike and Neymar’s new signature Mercurial boot. The folks at Nike HQ must have been giddy with excitement after seeing the amount of coverage and attention the boot received today, all for free, with images of the Mercurial “Puro Phenomeno” on every major news platform.

Nike’s new “Mercurial Puro Fenomeno” boot borrows aesthetic cues from the Superfly II that Neymar wore on his debut for the Brasil National Team, while pays paying homage to the original Ronaldo’s ’98 Mercurial boots.

Find the Mercurial Puro Fenomeno at soccer.com.

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About Bill Hancock

I am a father of 2 young soccer players. My daughter is 8 and my son is 16. They are the reason I became interested in soccer. The more I learned about soccer the more I realized that it is indeed the beautiful game! I am focused on helping players (and parents) develop the skills necessary to find success and enjoyment in this wonderful sport.

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